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Bill Loguidice's picture

Microsoft's Surface Tablets - We'll love it if the plan comes together

Microsoft SurfaceMicrosoft SurfaceAs we're all all too aware, the tablet market has been dominated by Apple since the April 2010 introduction of the first iPad. While there have been several quality Android tablets released to compete since, outside of pure budget plays like the Kindle Fire that all but ignore the presence of its operating system, they've failed to make much of an impact with the masses. Other tablets like HP's TouchPad and RIM's BlackBerry PlayBook suffered from corporate indifference with the former and corporate incompetence with the latter. What this has all led to is a competitive vacuum that Microsoft seems poised to fill with their surprisingly well-kept-secret announcement event yesterday.

While we were expecting a Microsoft-branded tablet to leverage its well regarded Xbox branding, instead Microsoft recycled the Surface table name (which is now PixelSense) for its two-pronged tablet attack. Surprisingly, for Microsoft of recent vintage outside of its Xbox stuff, the unveiling was spectacular and sure-footed. Not only did Microsoft pull an Apple with the secrecy and subsequent excitement surrounding the event, they clearly pulled together an A team of designers and engineers to manufacture tablets that even Cupertino's famed group would surely be proud to call their own, right down to the clever cover designs.

They say if you want something done right, do it yourself, and Microsoft clearly has taken that to heart, joining Apple in controlling the entire tablet eco-system, and, unlike HP or RIM, seemingly doing so with conviction. Obviously Microsoft will still let just about anyone else create Windows 8 tablets and hybrids, but the bar has been raised to the point where any type of half-hearted effort will look foolish in comparison and destined for failure.

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