social gaming

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Matt Barton's picture

Farmville is a Networking Marketing Scam, not a Social Game

ScamvilleScamvilleThere's a post over at Slashdot declaring a "new reality of gaming." Basically, they're arguing that recent trends in social gaming, particularly Facebook games like Farmville, are showing an increasingly skewed demographic of middle-aged female gamers entering the market. The post points to a number of articles that make the usual assumptions about this demographic, namely that their time and tech skills are too limited to enjoy traditional videogames, but they are willing to play these because of the simplicity and social aspects. Rohin Dharmakumar of Forbes argues that games like Farmville and The Sims, which simulate reality, "are the new escapism." All of this is leading up to the prediction that it's just a matter of time before social games start hitting a billion or more in sales, perhaps eventually eclipsing sales of conventional videogames.

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