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Bill Loguidice's picture

Sony Continues to Bungle the PSP Line - Flips the Proverbial Bird to US Customers

In an effort to goose sales of the PSPgo - which any way you look at it, has been an abject failure for Sony, even regularly placing last in weekly sales in Japan (yes, even behind the Xbox 360 and PS2) - Sony has taken positive steps by lowering prices on a batch of top titles and offering free games for new purchasers of the system. But hold on a minute, in a stroke of corporate bravado the likes of which we haven't seen since the news first broke on the BP oil spill, Sony is only offering new purchasers of the system in the US just three free games only days after offering UK buyers 10 free games. See anything wrong with that math?

Of course, none of this addresses the more serious issue of a justification for the PSPgo's existence in the first place, since it's more expensive than the regular PSP model with fewer features. However, I know I would have been more likely to purchase one with an incentive for 10 free games, along with the reduction on the other top hits. As it stands now, because of their unbalanced generosity towards one territory over another, it all remains too much to swallow. Way to go Sony! Maybe you'll get it right with the PSP2, unless Nintendo and Apple obliterate you in the marketplace first with their next generation of handhelds that will release earlier and almost certainly with better software support and marketing. Maybe by then you can give UK buyers 20 free games and US buyers 6 free games to really push your sales over the top and continue to foster good will for your brand...

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