Help Us Select Armchair Arcade's New Logo - Round 2 "Final"

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Bill Loguidice's picture

06/28/2006 - UPDATE - LAST DAY IS THURSDAY, 06/29/2006, SO VOTE NOW!!!

Please VOTE for entry 1, 2, 3 or 4 by responding in this thread. I'll keep a running count. Pay attention to the LOGO more than the extraneous stuff at this point. Choose your favorite logo for the Website, branding, merchandise, etc. Basically the best all around choice. If you have ideas how to use the other two entries, we're all ears as we like them all! (and yes, please vote for your OWN if you want)

Voting will end around mid-week...

AA logo submission 5 black: ENTRY 1AA logo submission 5 black: ENTRY 1

AA logo submission 5 white: ENTRY 1AA logo submission 5 white: ENTRY 1

Entry 1 - BlackEntry 1 - Black

Mike Banner Capital A: ENTRY 2Mike Banner Capital A: ENTRY 2

Mike Banner Negative Blue-ish: ENTRY 2Mike Banner Negative Blue-ish: ENTRY 2

Logo Idea with Drop Shadow 2 (for black backgrounds): ENTRY 3Logo Idea with Drop Shadow 2 (for black backgrounds): ENTRY 3

Logo Idea with Drop Shadow 1: ENTRY 3Logo Idea with Drop Shadow 1: ENTRY 3

Elizabeth's Logo: ENTRY 4Elizabeth's Logo: ENTRY 4

Comments

Fighter17 (not verified)
I like number 1 a lot!

I like number 1 a lot!

Megaperfect
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Vote for #3 or #1?

I like #1 for the fact that it is easy on the eyes, but, so MODERN looking. I have assumed that Armchair Arcade is a retro featured site for retro gaming in the now, so, on that matter of thought, I vote for #3 (with or without a background).

mrCustard (not verified)
Next attempt.

Ok, next attempt. I have to say I really was planning to type something on the matter in the old topic, but unfortuntely I didn't really have the time last week, and I was hesitant to contanminate this topic.

For me, there isn't one logo that really stands out. I really feel I should be making a positive choice. It's not that I think that's they're awful, but I don't think they're better than the old logo as well. (The one on the red and beige layout).

One techinal problem s that "Armchair Arcade, Videogames and Computers" is too much text to put in a logo. For all finalists, for example, it means you can't really scale the logo down, and still keep "Videogames and Computers" readable. Also, all logos have many fine details that are going to be lost in some form or other. I know they're concepts, but if you want to keep all elements your're going to run into trouble. There's other problems with the detail as well. If you want to use the logo on a greyscale or black and white medium, you run into trouble with #3.

For logos #1 and #2: I really feel the right half of the logo is unnecessary. If anything, it detracts from the design. when I put my hand over the right half of #1, I liked it much better. The problem is that the when you lose the right half, just the typography alone isn't really interesting enough. In that respect #1 is a bit better than #2, but #1 emphasizes the "retro" aspect too much.

Basically though, I don't really get the "AA feeling" with the logos (whatever that may be ;) ). The closest is the left half of #1. The does indeed feel "AA", but as I said, I think it's too retro. The feelings I get with #2: "Computer Bargain Store"; with #3:"Hobby Electronics Monthly". I guess I'm a bit dissapointed that no logo seems to capture AA in a single, powerful element (with maybe a smart methaphore included in its design). As they are, they're too eleborate, and lose expression power because of that.

I realize this may sound more than a bit negative, but i really do mean it in a constructive way. Designing a good logo isn't easy at all. For an example of a logo that I do like, the boys at Gameradio have a really nice one.

Mark Vergeer
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entry 3 on black background without shadow effects

Hey Mr Custard, you're good at graphics, why don't you come up with your own entry? ;)
entry 3 on black background but without the shadow effects

-= Mark Vergeer - Armchair Arcade editor =-

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Bill Loguidice
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Voting Update for Round 2 (Final)

Have I missed anyone prior to this posting? (and again, you're voting for the idea, not what is actually there. If the concensus is no shadow or a modified shadow for number 3, that can be dealt with later. Same thing for losing the stuff to the right of 1 and 2. You're focusing on the logo part. We could even drop the "Videogames and Computers" part of the logo - no big deal. Those extraneous elements can easily be worked in in some other way.)

Keep the votes and feedback coming, good or bad. It's all great stuff!

Number 1: 3 Votes (Bill Loguidice. Forcefield58, Fighter17)

Number 2: 2 Votes (Heyspider, Mike Gupta)

Number 3: 3 Votes (Seb, Megaperfect, Mark Vergeer)

=================================
Bill Loguidice, Managing Director
Armchair Arcade, Inc.
[ My collection ]
[ http://www.MythCore.com ]

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Matt Barton
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Mr. Custard's feedback has

Mr. Custard's feedback has really gotten me to thinking again about logos. It's obviously a very important part of a website, t-shirt, or any kind of product we'd want to release as something officially "Armchair Arcade." As for me, I really appreciate the hard work that Frank, Mike, and Bill have worked up some good-looking and interesting logos for our site.

I can see at least three problems that may be causing difficulty with the logo. First, it's a bit hard to embody all the things that AA stands for in a simple, unadorned logo. However, why should we try? As mentioned already, a great company can make do with any logo as long as it's unique and doesn't get easily confused with others.

Another thing is that even if we had an awesome logo, it wouldn't be worth its weight in bits if the content it stood for was second rate. On the other hand, we could have a plain site with Drupal's default theme and no logo, and, if the content was excellent, we'd still attract good people to the site. Is anyone going to come to AA for the first time and make a decision to stay or leave based on the look of a logo? I doubt it, though I don't doubt that a wretched looking site would scare away people interested in good writing. We've all seen those graphically elaborate (and often wonderful looking) sites that are really polished turds.

I guess what I'd really like to see is a simple but highly distinctive logo that wouldn't need any "gimmicks" to work. The key is on this site. Let me quote a bit from it:

‘Distinctive’ is the important factor here. These are not ordinary typefaces bought from Adobe or downloaded from a free font site on the Web. They have all been specially designed and hand-drawn so that they are NOT the same as any other typeface.

Hmm...I know that we've been in a hurry to select a logo and get on with other things, but perhaps we might want to relax a bit and give people more time to work up fresh ideas. I'm definitely not up to hand drawing a logo, but perhaps someone here is.

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Mark Vergeer
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seb's comments

A logo should be distinct, recognisable we don't have to put 'everything' we are in the logo.

AA Chair and joystickAA Chair and joystick
Perhaps something simple as this would suffice....

-= Mark Vergeer - Armchair Arcade editor =-

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Bill Loguidice
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Again, all the "extra" stuff

Again, all the "extra" stuff is irrelevant. I think I'd be happy with any of the three - especially the first two - with just the "Armchair Arcade" part. Indeed, we're not in a "rush", other than wanting something to work with before going out with Issue 8 and our "best of". Many logos are not permanent anyway. I think I'd like to see a selection of one of the current three, then we can - at some point in the future - select a "better" one through another process. While I think it's important to give this an open forum and make as many people happy as possible, there's no such thing as "perfect" and we'll not be able to hit some mythical ideal. As long as we hit "good" and "quality", I'll be happy. No one said any of this is permanent. After all, who would have thought the old Armchair Arcade Website wouldn't have been permanent. Things evolve when necessary. Right now, we need a logo to move forward with and I would find it hard to believe that any of the three would work against us for the short to medium terms.

=================================
Bill Loguidice, Managing Director
Armchair Arcade, Inc.
[ My collection ]
[ http://www.MythCore.com ]

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Matt Barton
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New Entry

Bill and I have added a late entry to the lineup, so you may want to have another peek and see what you think. Since it was designed by my wife, an aspiring graphics designer, I'm definitely going to refrain from making any comments about it. Hey, I know what side my bread is buttered on! :-P

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Bill Loguidice
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Voting Update for Round 2 (Final) - Updated 06/27/06 10:35EST

If anyone wants to change their vote, let us know... (if we get any additional new entries, I can extend the deadline to the end of the week, so keep them coming)

Number 1: 5 Votes (Bill Loguidice, Forcefield58, Fighter17, Catatonic, Dragon57)

Number 2: 2 Votes (Heyspider, Mike Gupta)

Number 3: 3 Votes (Seb, Megaperfect, Mark Vergeer)

Number 4: 0 Votes (new entry)

=================================
Bill Loguidice, Managing Director
Armchair Arcade, Inc.
[ My collection ]
[ http://www.MythCore.com ]

n/a

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