steam and orgin- translation!

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clok1966
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Joined: 01/21/2009

this is purely for fun, some of you may find it amusing otehrs will think im just a pain.. this is a story from eurogamer.net here
http://www.eurogamer.net/articles/2012-06-06-ea-origin-wont-copy-steam-7...

Im going to translate it. anything [IN BRACKETS IS MY TRANSLATION] this is all in fun..

"EA: Origin won't copy Steam 75% off sales

ByWesley Yin-Poole

Digital sales platform Steam has a reputation for its 75 per cent sales - and many gamers love them. But for rival Origin and its maker EA, that's not the right approach. [As Steamn is kicking our butt, we cant just plain copy it]

Origin boss David DeMartini told Gamesindustry International that random deep-discounting of games "cheapens" IP, and promised not to copy the practice. [once again, let me restate, we cant just copy it, even we know thats wrong.. isnt it? could we get away with it?]

"We won't be doing that," he said, bluntly. "Obviously they think it's the right thing to do after a certain amount of time. I just think it cheapens your intellectual property. [if we could just do it with other companies game on orgin, then it would be ok, but gosh golly , we sell our games on it too! if we did this with ours we would loss money]

"I know both sides of it, I understand it. If you want to sell a whole bunch of units, that is certainly a way to do that, to sell a whole bunch of stuff at a low price. The game makers work incredibly hard to make this intellectual property, and we're not trying to be Target. We're trying to be Nordstrom.
[Norstroms, you know he guys who sell crap for High Prices, we dont want to be target, a palce that sells decent stuff at resonable prices.. the execs couldnt buy two new mansions every year then]

"When I say that, I mean good value, we're trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount, just don't look for 75 per cent off going-out-of-business sales." [since we cant compete with steam, we will compete with stores.. thier sales are never as low as steam.. so we will just follow thier lead.. yopu know, the business model that is slowly dying.. few more busk for a few more year.. I will have retired by the time this statgy has killed us off as a company]

Origin is now the number two direct to consumer game service with over 11 million registered users, having launched a year ago. It is second only to Steam, which has some 40 million accounts. [you had to have it to play MOH.. so eveybody bought it , registered on it so they could play online, and went back to buying all there games on steam whre they where much cheaper]

A year into its life, Origin has generated $150 million in revenue, fuelled by the launch of Mass Effect 3, Battlefield 3 and Star Wars: The Old Republic. Indeed full game downloads were up 76 per cent year on year. [since our original attemp at a download service was beyond pethetic.. of course making it requiredfor one of the hottest game int eh world didnt hurt either.. kinda like saying "we foreced you to buy from us so you made it look like we are a success. We wont mention the bleed rate of SWonline and how most of those players who bought it dont play it anymore, how mas Effect basicly pissed off every ME player... yes we made $150... to bad it was from pretty much those 3 games.. dont ask us about how much we make in the next few months with all the other games.. as nothing but the Origin only games sell on orgin.. if they are on other digital services.. people seem to buy them there instead]

But it has been the subject of much debate among PC gamers who have seen EA titles removed from Steam as the battle between the two platforms has played out. [Steam servers provide bandwith to download all game content and require it all to be ALWAYS avilible from STEAM so no customer who bought from them is ever left in teh dark with..say servers shut off , like we do regualrly with older games with smaller player bases... shut that server off so they have to buy hte newer sports game.. it makes money sence! And if we let steam handle our massivly priced DLC which has been the best cash cow any major comany has thouhgt up in ages it cuts into our profits.. and the firs thing you learn at EA RULE #1 does it make money? if its not yes, dont do it]

In April Valve boss Gabe Newell said Origin still had a long way to go before it could boast that it properly satisfies its customers. {gabe an pretty much every review of Orgin.. but Valve is our direct comatition, so we will single them out]

"They have a lot of work to do to get to where they need to be and where I as a customer would want them to be," he said. "I don't think they're doing anything super-well yet. {we have alwasy gave stuff for free, addons, even whole games, customers love that stuff, EA doenst even want to mark games not selling down.. does seem like teh customer might not like that]

"They have a bunch of smart people working on it but I think they're still playing catch up to a lot of people who have been working in the space for a while. I think they're recognising what the challenges are with building and scaling out this kind of system." {Steam is making boatloads of money, is making inde devs happy, is making large devs that sell there games happy.. EA see's the upside now that its been proven.. MONEY to be made, hence no prpblem hiring good talent to steal, copy and whatever else works to beat steam.. even joe public knows it going to take some work to beat steam level of service. lets face it EA trak record for what is bet for customer is pretty bad.. so we need the top minds to fix that!]

One criticism some have labelled at Steam is that its heavy discounts damage video game brands because gamers hold off on buying new releases at launch in anticipation of a future sale. { but if you look past this very misleading statemnt all people who would have bought on lunch day still do.. and past number prove games sell in very small numbers once past the first month or so out of the public eye, SO even the $50 game that is $9.99 on steam 3 months after release has been beating the average numbers and profit of games traditional simply taken off store shelves and forgotten complelty- you know the old model we EA used for years and would still be using if Steam hadent proven it a bette system]

DeMartini agreed with this position: "What Steam does might be teaching the customer, 'I might not want it in the first month, but if I look at it in four or five months, I'll get one of those weekend sales and I'll buy it at that time at 75 per cent off.' [we dont like steam, the customers do, so we need some double speak to even atempt to make it look bad. Again most good games dont come on sale on STEAM forever, only games that have lost sales and are slipping under the radar get big sales. SO basicly we dont like the bad game poor sales no profit thing.. And steams ales have shown a DEAD game maket wise can still pull in big bucks later with a huge sale.. Crap games dont sell unless hugly discounted, we dont like this!]

"It's an approach, and I'm not going to say it's not working for Valve. It certainly works for Valve; I don't know if it works as well for the publishing partners who take on the majority of that haircut."[we dont know.. but time and time again people who sell games on Steam rave about how selling games on steam, even huge discount slaes have beat (profit wise) the normal price sales.. especailly for indies. And as most game are moving to indy, and away form the EA $50 billion production model.. we are soon going to make less money (have i said how much i hate making less money yet) how can all thes developers be right? we dont sell thier games, hence they are all worng.. and if they are right.. well i didnt read the sotry anyways..or at elast I sure cant admit that out loud]

Newell has is in the past defended the practice, insisting it has no negative impact on sales in other channels. {and he has asked many devs to speak on it and they all agree, we think they are all lying dang it!!!]

"Actually, Gabe will usually say it improves sales in other channels because if the game is good there are some water-cooler moments and it has a spring-up effect," DeMartini said. [we think a game 100% forgotten is better then being a "target" game store, we can dreg up some great series we bet into the ground 5-1 years later in some form that doesnt even resemble the orginal. But if we keep selling it with sales, keep making a few bucks we cant do that ... profit margin must remain about $20 a unit.. we pay salaries, not devs.. bottom line..please think about the shareholders!]

"Without revealing too much, what I'll say is one way to deal with ageing inventory is you do deep discounts like that. There are other ways, which I can't really talk about, of dealing with product as it ages over a period of time, where you present a value to the customer and you engage them in your service on a going-forward basis." {again the "forgottne so we can tiurn it into some compltly unorginal FPS later down the road is our method, but .. opps I dont want to say that out loud either]

DeMartini teased an alternative to Steam discounts will come to Origin, but stopped short of revealing what it is. "We don't believe in the drop-it-down, spring-it-up, 75 per cent off approach, but we've got something else that we do believe in that we'll be rolling out," he said. [MOH 3 will have a $10 reduction about 2 years after release. Or a $5 off to any game on Orgin coupon!!!!!, or the best a personalized pitcutre of the piles of moeny the exexutives at EA swim in like scrouge Mcduck.. with the lackies we hire and fire when htey make game sfor us scrubbing hte floors in background]

clok1966
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Joined: 01/21/2009
I get a little over the top

I get a little over the top with the Steam/Orgin thing.. And while i sorta think alot of what i said, its all in fun... and as i read it again, badly spelled.. i need to swap permently to chrome.

Shawn Delahunty
Shawn Delahunty's picture
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Joined: 08/01/2011
heh heh Thanks Clok.

Nice commenting Clok... had me chuckling all through.

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