Howard Stern Signs New Five Year Deal with Sirius XM - Misses out on Setting New Podcasting Standards

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Bill Loguidice's picture

In an interesting turn of events, with only a few shows left on his initial five year Sirius XM contract, Howard Stern announced this morning that he's just signed a new five year deal there, likely bringing him at the age of nearly 62 to what will be the end of his storied radio show as we know it at that time. While many fans such as myself were anxiously waiting to see what Stern would decide since he's just about the only reason left not to listen all but exclusively to podcasts, many of us also thought that it was all but a given he would embark on said podcasting as his new career path. After all, if someone like Adam Carolla can be the biggest name in podcasting right now, someone of Stern's caliber and gravitas would send it through the stratosphere. After all, this is the same Howard Stern and show that helped Sirius go from struggling with 600,000 subscribers and being overshadowed by XM, to now having greater than 20,000,000 subscribers and being the initiator (rather than the recipient) of a merger with XM, which is how it's now Sirius XM. Obviously, faced with the very real prospect of losing countless millions subscribers (me among them) if Stern didn't re-sign, Sirius XM worked extra hard to get a deal done at the last minute. It also sounds like Stern will also get a further reduction in work schedule at some point and finally also be available on the Sirius XM mobile app (with his absence causing many of us not to have bothered with it, particularly with the extra fee post merger).

So why do I bring this up? I was fully expecting the outdated idea of satellite radio - which was a good idea before ubiquitous mobile devices that could either download content or stream content over the Internet - to go the way of the dodo if Stern left and for podcasting to take its rightful place as the premiere form of on demand content distribution (along with live streaming when appropriate). As it is now, Stern bought satellite another five years and that gives Sirius XM five more years to shore up their content and technology when they're faced with inevitably the same issue again they were faced with right up until this morning's official announcement. So, while fans such as myself are satisfied that Stern will be back (albeit under apparently more limited scheduling on an already frustratingly reduced schedule), I believe many of us also have a sense of disappointment that the next five years of his show could have been another revolution and one where he could have truly been the owner and master of his domain. As it stands now, it's business as usual, and that's not the Stern way. At least it wasn't the Stern way. I guess we all lose our edge at some point...

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clok1966
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Joined: 01/21/2009
I know way back in the early

I know way back in the early 90's when he had his TV show i was a fan, well sorta.. he is to me alot like JACKASS, I laugh, i cringe and cant believe how stupid it gets. I will never understand comedy that is bsed on pushing peoples buttons in a insensative way. But nowdays when everybody knows who he is, nobody can claim they dont know what they are getting into when going on his show. I was one of the last holdouts with the HUGE 12" foot Dish's out in my front yard. I had it hacked to heck and back and got all of it for free.. no channel was scrambled, no airwave was off limits. I was utterly glued to the TV for those breif last 2 years if the big Sats. Almost all the networks had "private" channels. these streamed TV shows (with blank spots for local comercials) so tv stations could record them and put in comercials. It also showed large sporting events live before they where ont eh networks.. So it was almost non stop comedy. Announcers would do mic checks and test cameras. Many times they would show wierdo's in the stand and the comentators would ...well coment.. and most of the time it was not "nice" and very often was full of very rude NSFW type stuff.. we Would invite people over before game to watch this... John Madden was awsome...
err My point, Howerds show used to be on E network in evening, it was the morning show, but later in day. They would broadcast it live, no comercials, no cuts, no cencorship, nothing.. and the TV stations would cut it up, wahtever and make it work for the show that night. We recorded it all the time.. You think hteypushed the boundries on the air, you should have heard um off the air. And radio.. no pictures.. and E network and the digtial block outs.. all gone.. One tht alwsy stuck in my head (some things cannot be unseen) Sandra Burnhard? was on singing.. as she sang she undressed.. on the radio they never said anything.. but it happned .. not a pretty site.. Lots of moooning... etc..
I sure wish I had kept some of those old videos... some of it was classic stuff...

I myslef dont think I have ever listened to Howard on my Sat radio.. My interest in him is alot like SOUTH PARK.. kids swearing and doing rude stuff is funny for about 5 minutes.. after that its just old.. Howard inst quite like that. but outragous is only outragous when its not non stop.. it just gets boring after awhile.. but he could push peoples buttons.. that was always fun :)

I do wonder thatn, in 5 years where Sat radio will be.. is it even making a profit now? When i got mine it had been around about 5 years and hadnt turned a profit.. and that was at least 5 years before howard...

Matt Barton
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Joined: 01/16/2006
There will always be somebody

There will always be somebody like Howard Stern around to do that function. I don't care for it myself, though I could see getting into it if I had a long commute and didn't have time to do the podcasting option. I listened off and on to "Bubba the Love Sponge" when I was in Tampa, but it got old after awhile. Only so many orgasms you can hear on the radio before you're ready for something a tad more edifying.

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Bill Loguidice
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Joined: 12/31/1969
The Howard Stern show of the

The Howard Stern show of the past five years is not the Howard Stern show of 20 years ago. He's undeniably a master interviewer and while he still has base humor on occasion (burps, having people in who fart songs, etc.) and what can be termed as misogynistim (strippers riding the Sybian), most of the show is just honest adult conversation and funny to boot. As he's aged and matured and evolved over the years, so has the show. He's truly honed his craft. It's compelling stuff and there's no one quite like him and his crew. Bubba the Love Sponge is no Howard (in fact, I dislike him greatly). There's only one.

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clok1966
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Joined: 01/21/2009
maybe
Bill Loguidice wrote:

The Howard Stern show of the past five years is not the Howard Stern show of 20 years ago.

Damn your Vulcan logic.. once again you bring up something that totally slipped by me.. Things Change (and no that not sarcasm).. I will admit anybody can change.. I did like the Show.. most of it at least.. I guess I may have to give it another try.. I never really quite listneing, i just dont use my Sat radio enough.

ECM (not verified)
"Someone like Adam Corolla"

"Someone like Adam Corolla" is a lot more entertaining than Howard Stern.

Bill Loguidice
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Joined: 12/31/1969
Appeal is very personal
ECM wrote:

"Someone like Adam Corolla" is a lot more entertaining than Howard Stern.

It's all personal opinion, my friend. Some people like Bubba the Love Sponge. I don't like him. Some people hate Imus. I like him. Etc. My statement on Howard Stern stands, though, in that - like him or hate him - he has the proven track record of being a game changer. LOTS of people don't like him. LOTS of people love him. It's probably an either/or thing, but that kind of passionate response is probably the key to his success and the reason why if he so chose to enter the arena Adam Carolla is in now, he would overshadow him. It doesn't mean he's better (though my personal opinion is it's not even a contest), it just means his impact would be far greater.

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