"Commodore USA" Accounces a PC in a Commodore 64-style Case

Bill Loguidice's picture

It looks like "Commodore USA" finally got a proper Commodore branding license, and this time it looks like they don't have to lie about it. In the Press Release quoted at the bottom of this blog post, the company talks about their bright idea of replicating the original Commodore 64 breadbox design and cramming PC components inside as one of their new offerings. Besides the fact that something like this would have serious usability and cosmetic issues, and considering the scam they tried to pull when they first formed, I wouldn't trust this company with a penny. With that said, if they were even half-way smart, they would forgoe this silly business with the case and strike another actual licensing deal and pre-load and pre-configure the deluxe versions of both C64 Forever and Amiga Forever, and throw in a good game controller, actually allowing all their systems to masquerade as proper "next gen" Commodores, rather than generic PCs with a Commodore sticker on it. Of course, that would be giving those guys a bit too much credit.

Press Release

COMMODORE ANNOUNCES EXCLUSIVE WORLDWIDE LICENSING RIGHTS
Companies ink deal to produce new line of All-In-One keyboard computers.

FT. LAUDERDALE, FL and OLDENZAAL, THE NETHERLANDS, August 25, 2010 – Commodore USA, LLC and Commodore Licensing B.V., a wholly owned subsidiary of Asiarim Corp (OTCQB: "ARMC"), today announced their licensing agreement whereby Commodore USA, LLC will produce a full line of new Commodore branded "AIO" (All In One) keyboard computers, under an exclusive worldwide license granted by Commodore Licensing B.V. for this newly revitalized computer category.
Mr. Barry Altman, President and CEO of Commodore USA, LLC states "We are ecstatic to be partnering with Commodore Licensing B.V. in this new, exciting product launch. The legacy of the Commodore C64, which sold over 30 million units, making it the best selling computer of all time, and our reintroduction of this legendary form factor, combined with the world's most recognizable consumer electronics brand, is a once in a lifetime opportunity. We look forward to bringing these new products to market, and welcoming a whole new generation of computer users to the Commodore experience".

In response to an overwhelming demand from former Commodore users worldwide, Commodore USA's CTO Leo Nigro announced today that their new Commodore PC64 will be available for purchase this holiday season. Featuring an exact replica of the original beige chassis Commodore C64, this new addition to our lineup will include an Intel Atom 525 CPU with NVIDIA Ion2 graphics, 4GB DDR3 memory, 1TB Hdd, HDMI, DVD/CD optical drive (Blu-ray optional), dual-link DVI, six USB ports, integrated 802.11n WiFi, bluetooth and a 6-in-1 media card reader.

With the recent introduction of their flagship Phoenix model, Commodore USA has once again catapulted the Commodore namesake to the forefront of consumer electronics brand recognition. Other Commodore keyboard computers include the Amigo, a basic entry level computer featuring a system on chip configuration, and the Invictus, featuring a small portable form factor with an embedded LCD screen display.

About Commodore Licensing B.V.:

Commodore Licensing B.V., a wholly-owned subsidiary of Asiarim Corporation (OTCQB: "ARMC"), is the licensor of the trademark Commodore, and grants other parties licenses in connection with specific products or services. Asiarim Corporation is also investing in companies engaged in, or related to, the development, sales and distribution of computer, mobile and multi-media products marketed under the brand name Commodore.

About Commodore USA, LLC:

Commodore USA, LLC designs, produces and markets a series of all-in-one Commodore branded keyboard computers, and other unique form factor computers and consumer electronics.

Barry S. Altman is the President and CEO of Commodore USA, LLC, based in Fort Lauderdale, Florida. Spanning a 25 year career in the bleeding-edge electronics and satellite/space telecommunications industry, Mr. Altman founded and served as CEO & President of Cabletech Satellite Systems, Inc. U.S. Cable Technology, Inc., The Cabletech Satellite Network and United Broadcasting Co. This group of companies built NOC's (Network Operation Centers) for cable television programmers, and cable television head ends for cable companies throughout the United States, They designed and constructed the satellite uplink network operation centers for such companies as Viacom International, Warner Amex, Viacom and MTV Networks. They directed and produced the domestic satellite telemetry downlink for the Live Aid concert for MTV, which was at that time the largest world wide deployment of a live satellite television broadcast. Cabletech has manufactured, designed and installed systems for Grumman Aerospace, The United Nations, government and private industry, and over 45,000 TVRO C& Ku band satellite systems for businesses and consumers nationwide. Cabletech was a developmental partner with General Motors & Hughes Communications in the small aperture DBS system that later became DirecTV.

Comments

Matt Barton
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You know, it's not a bad

You know, it's not a bad idea. I could see a niche for something like this, especially if it was dirt cheap. I bet people would love to have a computer they could hook up to their big-screen TVs with no fuss. True, they could do that with plenty of other boxes, but perhaps the retro look might make this at least a minor hit. I'm not sure why the Blue-Ray is optional; seems like that'd be standard.

But yeah, I'm not holding my breath.

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Bill Loguidice
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Joined: 12/31/1969
Oh, I'm sure it will be

Oh, I'm sure it will be designed and released, but it certainly won't be dirt cheap. If you take a look at even their bare bones systems, their pricing is not particularly competitive: http://www.commodoreusa.net/Store.html

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Mark Vergeer
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Not sure...

Not sure what to think of this.

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Catatonic
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Joined: 05/20/2006
I'm very fond of the

I'm very fond of the Commodore 64 as an art object, with a classic design, I think it triggers an emotional response in me! But only if it's a real one.

Matt Barton
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Boy, you aren't kidding,

Boy, you aren't kidding, Bill. It looks like this is a very small operation that has staked it all on the name recognition of a dead brand. Those "bare bones" systems don't even come with a CPU or memory, and they're still more expensive than many complete systems.

I guess I can understand these companies trying to eke out a few sales based on the name, but it is hard to understand why we should try to promote them out of any feeling of nostalgia or loyalty. Every time some company with the rights to Commodore or whatever comes out of the woodwork, it gets all kinds of free publicity that it in no way deserves. So what, you spent a few grand to license the name. Anybody can do that. I'm not going to mention any of these rip-offs until I see a product that really lives up to the reputation.

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Bill Loguidice
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Yep!
Matt Barton wrote:

I guess I can understand these companies trying to eke out a few sales based on the name, but it is hard to understand why we should try to promote them out of any feeling of nostalgia or loyalty. Every time some company with the rights to Commodore or whatever comes out of the woodwork, it gets all kinds of free publicity that it in no way deserves. So what, you spent a few grand to license the name. Anybody can do that. I'm not going to mention any of these rip-offs until I see a product that really lives up to the reputation.

Hence the tone of my posting(s), but I'm in the minority in that regard it seems. If these guys didn't lie about having the license when they first started the company, I'd be willing to cut them more slack, as I do like zero footprint PC designs, but you wonder about their ethical compass if they're willing to be so dishonest over something as trivial as that. With that said, you are paying a significant premium for what they sell. In fact, I can get a HP TouchSmart PC like I have now where everything is built into a huge touch screen monitor for less than many of the cpu keyboards they sell.

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Hatta
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Joined: 04/27/2010
Macs

I just had an amusing thought about an alternative universe where Apple suffered Commodore's fate after Jobs left. We could be seeing nostalgic mini-PCs built into compact mac cases.

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