I think a lot of it does have to do with the basics, biology and society. Women have lower testosterone levels, so they trend towards less violent play, which probably leads to less of an inclination towards violent media. Also, society still reinforces woman as nurturer and more defined roles than are probably necessary. Heck, even a fit woman is often called "manly", even if she just has a touch of muscle. In short, the issues run a lot deeper than just our industry and there's no simple solution. The good news is that like it or not, casual gaming, social gaming, etc., are as important today as ever, and the audience is more diverse than ever, so we'll continue to trend towards reaching more and more beyond the supposed teenage male target.
*************************** Bill Loguidice, Managing Director
Armchair Arcade, Inc.
*************************** Bill Loguidice, Managing Director
Armchair Arcade, Inc.
I think a lot of it does have to do with the basics, biology and society. Women have lower testosterone levels, so they trend towards less violent play, which probably leads to less of an inclination towards violent media. Also, society still reinforces woman as nurturer and more defined roles than are probably necessary. Heck, even a fit woman is often called "manly", even if she just has a touch of muscle. In short, the issues run a lot deeper than just our industry and there's no simple solution. The good news is that like it or not, casual gaming, social gaming, etc., are as important today as ever, and the audience is more diverse than ever, so we'll continue to trend towards reaching more and more beyond the supposed teenage male target.
***************************
Bill Loguidice, Managing Director
Armchair Arcade, Inc.
***************************
Bill Loguidice, Managing Director
Armchair Arcade, Inc.